Insights

A smooth aligned surface giving way to frizz and wear.

Frizz, dryness or damage: how to tell them apart

Two of these three "problems" are secretly the same one — and the third is often just healthy hair responding to humidity.

Frizz, dryness or damage: how to tell them apart

Two of these three "problems" are secretly the same one — and the third is often just healthy hair responding to humidity.

Describing oily scalp and dandruff flakes

Dandruff or dry scalp? How to tell the difference

Flakes don't always mean a dry scalp. This article separates dandruff from dry scalp, seborrhoeic dermatitis and psoriasis, weighs the evidence for medicated actives and natural remedies, and explains why...

Dandruff or dry scalp? How to tell the difference

Flakes don't always mean a dry scalp. This article separates dandruff from dry scalp, seborrhoeic dermatitis and psoriasis, weighs the evidence for medicated actives and natural remedies, and explains why...

Rocky structure representing hair strands daamge after the perm

Is your hair falling out after a perm — or brea...

A perm reshapes hair chemically, which explains the breakage, dryness and odd smells that follow — and what actually helps, and what's new.

Is your hair falling out after a perm — or brea...

A perm reshapes hair chemically, which explains the breakage, dryness and odd smells that follow — and what actually helps, and what's new.

Abstract illustration of trade route analogy for ingredient movement through hair fibre.

Your hair mask rinses fast. Strengthening the f...

Why a quick rinse can still improve slip, why some ingredients need longer, and how treating hair before shampoo makes a slower ritual practical.

Your hair mask rinses fast. Strengthening the f...

Why a quick rinse can still improve slip, why some ingredients need longer, and how treating hair before shampoo makes a slower ritual practical.

Frizz is a response, not a condition: what causes it and what helps

Frizz is a response, not a condition: what caus...

Frizz is what happens when neighbouring hairs stop aligning as one surface. This guide separates humidity, surface wear, breakage and static — and explains what cosmetics can realistically change.

Frizz is a response, not a condition: what caus...

Frizz is what happens when neighbouring hairs stop aligning as one surface. This guide separates humidity, surface wear, breakage and static — and explains what cosmetics can realistically change.

Inside a strand: cuticle, cortex and medulla — and what “nourish” can mean on a dead fibre

Inside a strand: cuticle, cortex and medulla — ...

Hair is a dead fibre. Its three layers — cuticle, cortex and medulla — explain what “nourish,” “repair” and “reverse” can honestly mean.

Inside a strand: cuticle, cortex and medulla — ...

Hair is a dead fibre. Its three layers — cuticle, cortex and medulla — explain what “nourish,” “repair” and “reverse” can honestly mean.