Insights

Porosity test illustrated with mist absorption

Hair porosity explained (high vs low)

Most porosity advice starts with a float test in a glass of water — which doesn't actually work. The more reliable tell is your hair's own history. Here's what low...

Hair porosity explained (high vs low)

Most porosity advice starts with a float test in a glass of water — which doesn't actually work. The more reliable tell is your hair's own history. Here's what low...

A smooth aligned surface giving way to frizz and wear.

Frizz, dryness or damage: how to tell them apart

Two of these three "problems" are secretly the same one — and the third is often just healthy hair responding to humidity.

Frizz, dryness or damage: how to tell them apart

Two of these three "problems" are secretly the same one — and the third is often just healthy hair responding to humidity.

Describing oily scalp and dandruff flakes

Dandruff or dry scalp? How to tell the difference

Flakes don't always mean a dry scalp. This article separates dandruff from dry scalp, seborrhoeic dermatitis and psoriasis, weighs the evidence for medicated actives and natural remedies, and explains why...

Dandruff or dry scalp? How to tell the difference

Flakes don't always mean a dry scalp. This article separates dandruff from dry scalp, seborrhoeic dermatitis and psoriasis, weighs the evidence for medicated actives and natural remedies, and explains why...

Rocky structure representing hair strands daamge after the perm

Is your hair falling out after a perm — or brea...

A perm reshapes hair chemically, which explains the breakage, dryness and odd smells that follow — and what actually helps, and what's new.

Is your hair falling out after a perm — or brea...

A perm reshapes hair chemically, which explains the breakage, dryness and odd smells that follow — and what actually helps, and what's new.

Frizz is a response, not a condition: what causes it and what helps

Frizz is a response, not a condition: what caus...

Frizz is what happens when neighbouring hairs stop aligning as one surface. This guide separates humidity, surface wear, breakage and static — and explains what cosmetics can realistically change.

Frizz is a response, not a condition: what caus...

Frizz is what happens when neighbouring hairs stop aligning as one surface. This guide separates humidity, surface wear, breakage and static — and explains what cosmetics can realistically change.

Hair Loss Is Not One Thing

Hair Loss Is Not One Thing

Shedding, thinning and breakage can look similar, but begin in different places. This article explains the follicle, hair cycle, causes and solutions — with evidences and approximate costs.

Hair Loss Is Not One Thing

Shedding, thinning and breakage can look similar, but begin in different places. This article explains the follicle, hair cycle, causes and solutions — with evidences and approximate costs.